Strategy enterprise and innvoation
• Introduction (200 words) (5%)
o Introduce your chosen firm and provide an overview that highlights some key
aspects about its position within the sector/industry.
o Explain briefly how you are going to analyse the firm and highlight any relevant models/frameworks chosen and applied to support analysis in the report.
Analysis of the firm’s internal resources and capabilities (600 words) (30%)
Evaluate the impact of external environment factors on the entrepreneurial activities
of the firm (400 words). (20%)
Evaluate the impact of the competitive forces on entrepreneurial activities and
profitability within the industry (600 words). (30%)
Conclusion (200 Words) (5%)
o Highlight the main points covered in your report: showing, for example, how your answers have demonstrated the interplay between the company’s internal strengths/weaknesses based on resources and capabilities, external factors, and competitive forces within the industry.
o Briefly explain how the firm uses its internal capabilities and resources to achieve competitive advantage within its external environment.
References and use of Harvard referencing style (5%)
o Use the Harvard referencing style and include a range of sources from academic
literature, industry reports and other good quality and credible internet sources.
Structure and presentation (5%)
