Chat with us, powered by LiveChat

Review and present the vision and mission statement of WestJet Airline. Does their statement meet the 5 by 5 test? Explain why you believe it is strong?

Review and present the vision and mission statement of WestJet Airline. Does their statement meet the 5 by 5 test? Explain why you believe it is strong?

If not, prepare a new statement and discuss the rationale you used for developing this new statement.
5 by 5 test listed below….

1. Clear: reveals type of industry and what firm strives to become

2. Futuristic: reveals what the firm strives to become or accomplish within five years

3. Concise: one sentence in length

4. Unique: reveals the firm’s competitive advantage

5. Inspiring: motivates the readers to support the firm