Explain the market positioning strategy of Trader Joe’s. What are the tradeoffs of the strategy? Are these tradeoffs beneficial or harmful to Trader Joe’s? How ALDI can help in positioning? Why or why not?

The Strategy of Trader Joe’s

Explain the market positioning strategy of Trader Joe’s. What are the tradeoffs of the strategy? Are these tradeoffs beneficial or harmful to Trader Joe’s? How ALDI can help in positioning? Why or why not?