Public Opinion, Political Socialization, and the Media
Introduction
LO1Define public opinion, consensus, and divided opinion, and discuss major sources of political socialization, including the family, the schools, the media, and political events.
LO2Identify the effects of various influences on opinion, including education, income, religion, race/ethnicity, gender, and geography.
LO3Describe the characteristics of a scientific opinion poll, and list some of the problems pollsters face in obtaining accurate results.
LO4Consider the effect that public opinion may have on the political process.
LO5Describe the different types of media and the changing roles they play in American society.
LO6Summarize the impact of the media on political campaigns, and consider the issue of political bias in the media.
