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Demonstrate that you have considered prior work in the area, and what needs to be researched.

Outline the background information which displays your knowledge of the industry or sector as well as the need for your specific business research.

Demonstrate that you have considered prior work in the area, and what needs to be researched.

Source information may include statistical agency data, government, industry or company reports, Bloomberg, newspapers and academic publications including peer reviewed journals. Provide graphs, tables and statistics where necessary