After reading Bridgestone vs IBM (attached) answer the following
1. With 20-20 hindsight, what could each side have done differently to improve the outcome of the project?
2. Which company’s reputation was harmed more by the publicity surrounding this project? What might have been done to better protect this company’s reputation?
3. At the time of this writing, the case has not been decided. Do research online to find out how things turned out.
Be sure to integrate Biblical, spiritual, and/or moral principles, ethics, and values.
