Mercury Athletic Footwear
Assumptions and Questions
To guide your analyses, you may want to answer the following questions within your report:
1. Is Mercury an appropriate target for AGI? Why or why not?
2. Review the projections formulated by Liedtke. Are they appropriate? How would you recommend modifying them?
3. Estimate the value of Mercury using a discounted cash flow approach and Liedtke’s base case projections. Be prepared to defend additional assumptions you make orally.
4. Do you regard the value you obtained as conservative or aggressive? Why?
5. How would you analyze possible synergies or other sources of value not reflected in Liedtke’s base case assumptions
