Calculate the forecasted sales for each segment (Note: You should use the Capsim Courier data for your calculations, and explain your calculations).
Choose a segment that is critical to the implementation of your company’s strategy.
Identify two factors you should consider when you forecast sales for the segment. For both of these factors,
explain how you could capitalize on (if you have an advantage over your competitors) or counteract (if your competitors have an advantage over you) the impact of these factors. Talk about how much revenue you are losing through lost sales.
