(1)Critically examine the theory of strategic marketing management and reflect on the
relevance of these ideas to the development of strategies
(2) Critically evaluate and apply the marketing mix and implement an integrated marketing mix programed
(3) Reflect on, evaluate, and apply marketing metrics, including financial and non financial measures
(4) Engage in tactical and strategic decision making within a marketing simulation game
(5) Critically reflect on and apply the knowledge of strategic marketing to practical case
studies
