What recent marketing communication have you found to be particularly interesting – something that made you want to learn more about a product/service or you wanted to buy? Did you buy it?
What was it about the method of delivery–TV ad, social media, promotion, sponsorship, etc.–that attracted your interest? Although marketing communication has clear benefits, it can also be a nuisance (or even worse). Given your selection, discuss the benefits and drawbacks of that marketing communication technique.
