Advance marketing
Case 8.1 Shoppers spending more in-store than online on page 183-184 of your textbook and answer the following questions that appear at the end of the case.
1. How might a bricks and mortar retailer use this information: An online retailer?
2. What survey methods could have been used to gather this data? The survey had 1,000 respondents. Which survey method would have been the most economical? The fastest?
3. Take three findings from the survey and design questions for a smartphone survey that could have produced these findings.
