Management
- Perform a SWOT analysis for Starbucks and Dunkin’. Based on your analysis, in which company would you invest? Justify your answer.
- Which growth strategies have been pursued by Starbucks and Dunkin’ in the past? Which strategies do you believe will be most successful for the two firms in the future? Why?
- Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?
