- Downloading a chapter of a new book before buying it or listening to a few seconds of a song before purchasing it are examples of which aspect of the 4E framework?
- Engage the customer
- Excite the customer
- Experience the product
- Employ the product
- Educate the customer
- How is advertising intent guidance provided to influencers?
- The federal government reviews all posts and prosecutes those who fail to disclose advertising motives.
- The FTC publishes recommendations to help influencers engage in ethical marketing such as mentioning endorsements or using #ad in their posts.
- The sponsoring brand reviews the post to ensure that
the advertising intent is unmentioned so it appears
more genuine to the audience.
- No regulations or guidance are offered to influencers regarding advertising intent.
- Consumers host frequent forums to communicate their advertising preferences to influencers.
(Answers to these two questions can be found in the Quiz
Yourself Answer Key section.)
