- Read the book attached, and then listen to the following podcast:
- Answer the questions below:
- According to the author what is The Hype Machine?
- The author speaks to the good, the dangers and our role in social media. Summarize what they are.
- What travels faster – fake news or the truth? How does that happen? Is there an example you can cite to illustrate that.
- What is the network effect?
- What is “lift” in marketing terms and why does the author impress this as important?
- What is personalized mass persuasion?
- What is digital marketing’s dirty secret according to Sinal?
- Sinal cites Marc Pritchard, the CEO of P&G’s speech in 2017 at the
- when he told the digital marketing industry to get its act together in terms of transparency. What did he do to prove his point and what was the result?
- What is hyper socialization and how does that help make messages contagious?
- What does he mean by the attention economy and how does the Hype Machine feed off it?
- What does Sinal think we need to do to build a better Hype Machine?
- After reading this book, what changed for you regarding social media and your responsibility as a marketer?
