1. Which of the following is not an example of a functional need?
a. Physical warmth
b. Food
c. Shelter
d. Love
e. Water
2. Which of the following is a characteristic of a highly involved consumer?
a. Showing greater interest in the product
b. Spending more time researching the product
c. Engaging in extensive problem solving
d. Making a very thoughtful choice
e. All of these activities characterize highly involved consumers.
