- Describe how delivering routine messages impacts credibility.
- Describe the process for developing routine business messages.
- Construct task-oriented routine messages, including requests, expectations, directions, and responses to inquiries, announcements, and claims.
- Construct relationship-oriented routine messages, including appreciation, congratulations, apologies, and expressions of sympathy.
- Describe the relationship between credibility and persuasion.
- Explain the AIM planning process for persuasive messages and the basic components of most persuasive messages.
- Explain how the tone and style of persuasive messages impact their influence.
- Create compelling internal persuasive messages.
