After reading the case and watching the video ff,_, answer the questions in the Case Study:
- Why might social business be especially useful for global companies?
- What were some of the benefits that IBM social tools can provide for businesses like the fictitious Green well Couture?
- What made Cemex a good candidate for a company-wide social network?
- What types of things can go wrong when changing the culture of an organization to be more social and collaborative?
