- Explain how planning and conducting business research for reports impacts your credibility.
- Create research objectives that are specific and achievable.
- Explain principles of effective design for survey questions and choices.
- Develop charts and tables to concisely display data and accentuate key messages.
- Evaluate the usefulness of data sources for business research.
- Conduct secondary research to address a business problem.
- Evaluate research data, charts, and tables for fairness and effectiveness.
