Marketing Plan (Small Business Enterprise class)
Marketing Situation
Industry analysis (description of your industry)
Identify your customers – ideal clients.
What is their demographic profile?
What are their values, interests, choices?
How do they like to do business (online, face to face, etc.)?
Where are they located?
Why would this person buy your product or service?
Competitive analysis (your competition):
Where are they located?
How long have they been in business?
What are their target markets?
What are the unique selling points?
What are the strengths and weaknesses?
.
Analyze your business
SWOT Analysis
Define your difference: USP – what is your unique selling point?
What is your elevator pitch?
What is your customer journey?
AIDA Analysis:
Attention
Interest
Desire
Action
Loyalty
