- Identify one or more circumstances when a company might wish to delay introducing its product.
- What factors will (or should) influence a firm’s pricing strategy?
- Pick a product you know well. What intermediaries do you think are used in bringing this product to market? What valuable services do you think these intermediaries provide?
- What marketing strategies are used by the producers of the product you identified for Question 3? What are the advantages and disadvantages of these marketing strategies?