Chat with us, powered by LiveChat

Develop rules for classifying a message as positive or negative.

Words: 62
Pages: 1
Subject: Uncategorized

Objective: Understanding basic social media analytics strategies and web marketing analytics strategies

Learning Outcomes:

Understand basic Twitter KPIs

Perform a manual sentiment analysis of a Twitter stream

Develop rules for classifying a message as positive or negative

Explain the problems and issues by accurately describing the sentiment within the text

Understand how web analytics may help brands improve their web marketing performance