Why is it important for Coca-Cola to be able to process POS data in near real time?

Coca-Cola Company

1. Why does the Coca-Cola Company have petabytes of data?
2. Why is it important for Coca-Cola to be able to process POS data in near real time?

3. How does Coca-Cola attempt to create favorable customer experiences?

4. What is the importance of having a trusted view of the data?
5. What is the benefit of a decision model?
6. What is the Black Book model?
7. Explain the strategic benefit of the Black Book model