Video Case: Verizon Improves Its
Customer Experience with Data Driven
Decision-Making Verizon leverages Teradata’s data analytics platform to shift its operations from qualitative decision-making to evidence-based and data driven decision-making to improve the customer experience. Visit
www.Teradata.com and search for the video “Verizon: Using Advanced
Analytics to Deliver on Their Digital Promise to Help Customers Innovate Their Lifestyle.”
- How does Verizon use Teradata to make decisions?
- How do the three sectors of Verizon work together to create value for the customer?
- How does Verizon use data analytics to “penetrate the market”?
- What impact does customer behavior data have on Verizon’s
marketing strategy?
