n Chapter 2 of LS, it places great importance on ensuring that startup managers understand the terms most relevant to their company. The terms are Institution, Product, and Uncertainty. How does LS define these terms? 

Question 1:  In Chapter 2 of LS, it places great importance on ensuring that startup managers understand the terms most relevant to their company. The terms are Institution, Product, and Uncertainty. How does LS define these terms?

Source: https://startupsusa.org/what-is-entrepreneurship/