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Discuss Porter’s and Welch’s techniques for formulating a business-level strategy.

Identify the three principles underlying strategic positioning.

Outline the five steps in the strategic-management process.

Explain how an organization assesses the competitive landscape.

Explain the three methods of corporate-level strategy.

Discuss Porter’s and Welch’s techniques for formulating a business-level strategy.

Describe how to create, execute, and control a functional-level strategy.

Describe how to enhance your strategic thinking.