Visual analysis outline
.Does the rhetoric address the problem it claims to address?
- Is the rhetoric targeted at an audience who has the power to
make change?
- Are the appeals appropriate to the audience?
- Does the rhetor give enough information to make an informed
decision?
- Does the rhetoric attempt to manipulate in any way (by giving incomplete/inaccurate information or abusing the audience’s
emotions)?
What other sub-claims do you have to accept to understand
the rhetor’s main claim? (For example, in order to accept the
Ad Council’s claim that the arts boost math and science scores,
you first have to value the boosting of those scores.)
- What possible negative effects might come from this rhetoric?
