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Identify the need for a separate digital business and digital marketing strategy supported by the creation of a digital marketing plan, which intends to implement the digital marketing strategy

Report on Global Marketing Strategy for Ali Express Super-centres planning to enter the Iranian market

Select and apply global marketing and digital business concepts to a real world organisation

Understand the meaning and scope of digital business and e-commerce; and summarising the main reasons for adoption of digital business

Identify the need for a separate digital business and digital marketing strategy supported by the creation of a digital marketing plan, which intends to implement the digital marketing strategy