E-com 201 – project
Overview
Suppose your group works as a virtual team in a Saudi company that deals with local and global clients. The company main purpose is to provide digital marketing services and solutions. A task has been given to you by the CEO. The task includes building a connection with a South African brand that wants to open an office in AL Khobar, Eastern Province. The task is considered completed when you propose a strategy to the international company representative and receive their feedback.
Requirements
The group needs to be divided as follows: one team manager, one representative from the international brand, one technical support expert, and one or two general members.
Write a reflection on your group work process in creating the team, choosing the tools, working on the tasks and reporting the strategy to the client.
Reflection (due by Week 10) [20 marks]
The reflection should be written after you establish a successful virtual team. The reflection should describe the process of 4 main components of virtual management: team building, tools, procedures, and task management. Please use these guidelines on how to do so:
- Virtual Team: (5 marks)
In this section, you need to describe the workings of your virtual team.
- Name your team: Black & White
- Who are your team members, and what are their roles? ( The number of members is five )
- What are the personal objectives for each member?
- What is the collective goal for your team?
- Refer to the four different stages of team building? Have you experienced these stages (discuss)
- Virtual Tool (5 marks)
In this section, you describe the process of choosing a tool for your virtual team.
- What virtual tool did you use to manage the tasks? (provide pictures)
- Describe the features this tool has (provide pictures).
- Why did you choose these tools? What are the other options?
- Suppose your budget was SAR 10k; how did you use that budget to get the best possible tool?
- How frequently does the team meet? How long is each meeting? (provide photos of the team meetings at different times)
- What are the meeting minutes? How have they been used effectively? (provide an example of your team meeting minutes).
- Virtual work dynamics (5 marks)
- How did you create a virtual office?
- What are the challenges that you faced in your work? (discuss from different roles’ perspectives).
- How did you utilize vacation time, holiday times?
- How did you divide the workload?
- What are the challenges that your team faced in communication? (discuss from different roles’ perspectives).
- Reports and presentations (5 marks)
- Provide an example of a proposed strategy that your team worked on to make the marketing campaign successful for the international company.
- The report should be 300 words that describe the best practices of doing virtual marketing in Saudi Arabia.
- The report should have an introduction, brief strategy, and conclusion.
- Include graphs and statistics to support your report.
- The international company representative in your team should provide his/her feedback on the report (one or two comments)
- The rest of the team should address those comments.
- Conclude your reflection.
Useful links:
- http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparing-to-write-assignments.pdf
- APA reference system https://student.unsw.edu.au/apa
- About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
- About plagiarism https://en.wikipedia.org/wiki/Plagiarism
