Marketing
GA3 Innovation
This document is our group work, you can go on and write my part,
- Use Roger’s five factors from the notes to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace.
- Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion.
- Your book will also be helpful here – Roger’s five factors are discussed here as well.