Market Analysis – Based upon your research and using Porter’s Five Forces, evaluate the competitive strengths, weaknesses, opportunities and threats to the growth of local business and industry and the attraction of new business and industry in the Ocala/Marion County area. (3-5 pages)
Strategic Positioning Analysis – Based upon your research, detail your strategy for Ocala/Marion County’s Unique Selling Points (of most value to its current and future viability). What strategies would you recommend to civic leaders in order to gain or maintain a sustainable competitive advantage in growing existing business and industry and attracting new businesses and industry to the Ocala/Marion County area? (3-5 pages)
Executive Summary – Write a one-page Executive Summary of your Strategic Positioning Analysis. (1 page)
Margins: 1-inch margins all around
Font: Times New Roman or Arial
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Spacing: 2.0
