The communications process describes the interactions between a sender and a receiver of a message.
Watch the video “The Communications Process and IMC.” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion. Analyze the commercial using the communications model.
Who are the sender and receiver of the commercial? Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial? What is the central message of the commercial?
How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.
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Watch the video “Advertising, Sales Promotion, and Public Relations.”
Discuss the strengths and weaknesses of each form of communication.
Explain why marketers would choose to use each form within a consumer products promotion.
Illustrate your ideas with specific examples.
In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.
