Lack of diversity and inclusivity in the fashion industry (Case Study: Amazon)
Description
An individually negotiated assignment to include an individual action plan informed by reflection.
The summative assessment consists of an individually negotiated assignment (5000 words, whereby I have started already) in the form of a case study.
You are expected to carry out a case study of your preferred company (Amazon)
investigating a challenge (Diversity, Inclusivity and Empathy) that the company is facing.
You are required to carry out primary (if possible) and secondary research for the assignment.
You should choose a company (Amazon) you would like to work for at some point in your career and consider the case study your opportunity to obtain in-depth knowledge of the company.
– Your project will gain good marks for being analytical;
• Any sources referred to must be cited in the text and listed in the Reference List (not included in
the word count), following the Harvard method – see Referencing section below;
• You are required to apply concepts, theories and frameworks discussed in the unit and explained in the recommended readings to support your analysis and discussion;
• You must demonstrate evidence of your engagement with relevant academic literature and secondary sources; and
• You are expected to conduct primary research to complete this assignment.
Summative assessment: case study structure and suggested word count
• Title page (not included in the word count): state your Student ID, course, unit, report title, number of words, date submitted, unit leader.
• Keywords (not included in total word count): Outline key search terms related to your case to help the reader identify topic. Please supply a minimum of 5 and a maximum of 10. These may include: Subjects, Topic, Market sector, Discipline, Geography, Concepts, Company names, People names, Date / timeframe
• Abstract (150-250 words not included in total word count): This will briefly summarise the topic, scope and business problem in the case. This should contain the keywords you have selected above. The abstract should differ from your introduction by providing a brief summary of the case. The beginning of your abstract will represent your case in the search results on the resource. Please write your abstract out in full and do not use bullet points
• Introduction
• Business Problem (2,200 words): Use subheadings to break up key sections. Identify the key problem, issue or dilemma being faced by the company. Identify the circumstances contributing to the business problem or issue. Introduce key players and roles in the problem. Set the perspective of the reader and/or roles for addressing the problem or issue
• Business Questions (500 words): Pose the major business questions to the reader, in addition to broader study questions, that promote discussion of the key issues within the case
• Conclusions, recommendations and potential solutions (700 words): Briefly summarise your case study, outline the key findings and recommendations
• Action plan informed by reflection (800 words): Must be included. A template is provided for guidance
• References and further reading (not included in total word count): You must include all relevant references in full, plus any additional texts for further background reading on supplementary material.
• Appendices (not included in total word count): Any charts of facts and figures you wish to include
Please let me know,if you have any questions or when something is unclear, e.g. action plan informed by reflection – CAD framework.
