Assessment 1(3000 words)
Purpose: The purpose of this assessment is for you to showcase and apply your knowledge on the crucial first step of any business research, i.e. Business Research Problem identification and definition to a real company/industry.
Description: In this assessment, you are required to choose an industry/company that you are currently in or aspiring to be part of as to apply the main tasks in this assessment. You will need to use the same company for your final assessment in the course (Assessment Task 2).
There are several main tasks in this assessment:
– Specify the industry and company that you are going to focus on and justify why
– Go through the scientific process of Research Problem identification
– To turn the research problem into problem statement/objectives
– To showcase the draft of your Business Research Plan (bullet points are acceptable for this task)
Assessment 2(4000 words)
Purpose: The purpose of this assessment is for you to submit a research plan that is clear, concise, consistent and convincing. You will continue with the problem statement/objectives specified in Assessment Task 1 and the company/industry that you have chosen. By doing this assessment, you will be able to not only apply what you learn in BRD（Business Research Design） course but also develop necessary written communication skills to communicate your plan.
Description: There are two main tasks in the course:
To write a research plan by applying all the theories and concepts that you learn in the course. Your research plan should be clear, concise, consistent with what you wrote in the Assessment Task 1 and convincing.
