Corporation governance and strategy
“The impact of Brexit on relationship marketing strategy on Tesco customers loyalty as corporate governance indicators”
1. Empirical related study on literature review (700 words): How the results relate to the objectives of the research and the conclusion of the literature review
2. Discussing the findings and concluding the research project (500 words)- PESTEL and Porte’s Five Forces analysis discussions including primary data (questionnaire)
3. Recommendation and action plan for Tesco (500 words): What the organisation should do based on the research findings
4. Critical review of the results of the research (700 words): discussions based on data collection (primary and secondary data), analysis, literature review
Literature review:
1. “The organizational implications of Brexit” by Moschieri and Blake (2019) examined the organizational impactions of the UK’s exit from the EU. There are indentified he effects of Brexit on business transaction in cross-border trade within single market, how access to skilled workers may be affected by changing immigration rules.
Moshieri, C., Blake, J. (2019) “The organizational impactions of Brexit”, Journal of organization Design 8, 6(2019), pp.3-9 (accessed, 15.02.2021)
2. Tesco in December 2020 announce that Brexit will have “very modest” impact on price (BBC News, 2020). The editorial “Tesco: Brexit impact on food prices ‘very modest’” (BBC News, 2020) present possible increase food price and customers choice habit might change.
BBC News (2020) “Tesco: Brexit impact on food prices ‘very modest’” [online] available at: https://www.bbc.co.uk/news/uk-55460948 (accessed, 15.02.2021)
3. “Brexit latest: UK should brace itself for months of food shortages from 1 January, delivery experts say” by Davis Parsley (2020) summarize prospective of post-Brexit legalisation of custom and tax. That is mean; UK consumer can face shortages of choice and empty shelves. The end transition period will impact of long queues on border, additional cost and higher food prices.
Parsley, D. (2020) “Brexit latest: UK should itself for months of food shortages from 1 January, delivery experts say” iNews [online] available at: https://inews.co.uk/news/brexit/brexit-latest-uk-brace-months-food-shortages-1-january-delivery-782518 (accessed, 15.02.2021)
4. “The impact of Brexit on the UK grocery industry and shoppers” (McKentt at el., 2019) illustrated the permanent or long-term changes might execute post-Brexit deal. Upcoming changes will affect grocery industry with huge portions loss of supply chain, EU labour but to permit easier employ of overseas nationals.
Research question:
1. Is there any important relationship linking Club Card and clients acquire due Brexit?
2. Is there any vital connection among better service along with remain client in extended time?
3. Is there connection between Tesco promise to the clients and loyalty to an organization?
4. What is the standpoint of Tesco’s strategy about key connection among upcoming Brexit in terms of relationship marketing and purchaser commitment?
