Coursework Task 2 Task 2. Statistical Analysis (60%) —1,800 words with 10% margin Re-purchase = a’fun + b – What is the average position of the brand on each descriptor? Use appropriate summary statistics and graphics to present your findings.
7 Oeccenc,
This is more about the descriptive statistics and visualisation
You can use any visualisation tool – SPSS. Excel. and Tableau
• Use a suitable statistical test to examine the relationship between descriptors and interpret the analysis results Finding relationship between variables – correlation
• Use a suitable statistical test to examine how different descriptors affect the repurchase intention and interpret the results. Finding relationship between variables – correlation/ regression
• According to the above analysis, choose one of the brands and propose a marketing plan (e.g., marketing mix variables) to launch a new marketing campaign. Note this question is open ended. Feel free to make any necessary assumptions and further analysis to support your plan.
