Individual Book Review, (A1: 20%)
I chose the book called: The Choice Factory: 25 behavioral biases that influence what we buy by Richard Shotton
What is required is NOT an essay but a business report, (as per the Business Report format handout; also available on the class course space). It should be a short summary and analysis of the key points (arguments) in the mutually agreed book. Do not waste space with a long Executive Summary, Introduction and Conclusion (they should be very short and confined to the key points). While you should not use essay structure, you can, and should use bullet points, numbered sections, headings, and sub-headings, YOU MUST WRITE IN COMPLETE SENTENCES. Full (author, year, page) academic citation must be used. MAXIMUM Word Count = 2,000 words. (No PDFs.)
The main body of your review MUST be in three main parts:
● Part 1.
Write a single paragraph summarizing each key argument of the book. Note that the argument is not the same thing as the text, and so a summary of the argument is not the same thing as a summary of the text.
● Part 2.
Write a brief objective critique of four of these arguments. This critique should analyze the logical structure of the argument and point out the strengths and/or weaknesses of the argument. What makes it OBJECTIVE is that you are using facts, i.e., RESEARCH from other sources to create your argument. These sources will be referenced properly within the report as well as at the end in the Bibliography. Information on proper IN TEXT AND END TEXT Harvard citation is available as a link on the online class course space.
● Part 3.
Write a brief subjective critique concerning the book. What are your personal thoughts? What do you agree with? Disagree with? Value? Not value? Is there something you did not understand? End this section with at least two points/questions for discussion in the class.
Business Report format, as per the Business Report format handout All sources must still, however, be written in an academic style using Harvard formatting with in-line citation and a complete works cited and bibliography at the end of the paper.
include a cover sheet, table of contents, introduction, conclusion, and bibliography, as separate pages. The main body of the paper should include a header (title of course, term and name of student) and footer (date and page number). The paper should have normal margins (1” on all sides), be single-sided, 1.5-spaced, 12-point font, Times New Roman.
