Analyze how marketers use customer relationship management (CRM) as a targeting tool.
Description
Use standard essay format and must have a minimum of 3 paragraphs (ie Intro, body and conclusion). Responses must be double spaced using a standard font (ie Times New Roman) and 12 point type size. Use A.P.A. style citations
ONLY reference:
Principles of Marketing
Charles Lamb, Joe Hair, & Carl McDaniel, 2021
Cengage
ISBN.13: 978-0-357-12781-0