ASSESSMENT BRIEF 4 COURSE: Bachelor of Business/Bachelor of Accounting
Unit Code:
BCOM101
Unit Title: Business Communication
Type of Assessment: Assessment 4 – Group Business Report
Length/Duration: 2,000 words
Unit Learning Outcomes addressed:
1. Explain communication as a complex process and the role of different factors and elements in that process
2. Explain the importance of effective communication in the business environment
3. Undertake research, critically analyse information, and present findings
4. Develop and present arguments for business decisions
5. Write effective academic and business documents
Submission Date: Week 12
Assessment Task:
Business reports are practical learning tasks where students apply the theories they have been studying to real world situations.
Given a scenario the students are required to collect information (primary and/or secondary) and prepare a report applying their research to make recommendations that address the business scenario.
This report should consist of the following parts: Executive Summary, Introduction, Objectives, Methodologies, Information Analysis, Findings, Recommendations, References, and Appendices.
Total Mark: 25 marks
Weighting: 25%
Students are advised that submission of an Assessment Task past the due date without a formally signed approved Assignment Extension Form (Kent Website MyKent Student Link>FORM–Assignment Extension Application Form–Student Login Required) or previously approv
