Making a marketing plan for a new product (a good or service). Your final marketing plan must be 15–20 pages in length, cover all sections of the marketing plan outline, use at least three research sources other than your textbook, and follow all APA guidelines.
There are important things to consider as the plan is created.
Is the marketing idea valid?
What is unique or distinctive about the product that separates it from competitors?
Does a viable market exist for the product?
Is the target market large enough, accessible, and capable of purchasing your product?
Are the financial projections sound?
Is the management team competent?
How will investors get a return on their investments?
In order to help you answer these and similar questions, create your marketing plan utilizing the following course resources.
Building an Effective Marketing Plan located in Appendix A of your textbook
Financial Aspects of Marketing located in Appendix B of your textbook
View the marketing plan outline
