Business 100
Paper details:
PART 1: Manufacturing is a complicated and expensive process for things from cars to soft drinks, but much progress has been made over the years at making them more efficient:
After many years of losing manufacturing overseas the US has made great strides to bring it back over the past decade.
New – 10 American Inventions that revolutionized manufacturing
(Links to an external site.)
2016 Industrial Manufacturing Trends
(Links to an external site.)
For next week, submit a 4-5 page powerpoint presentation showing:
The role the US has played in manufacturing historically
Why US manufacturing jobs have come back
What will drive the return – where will the gains come from?
PART 2: Germanna CC was so impressed with your earlier work on their vision, they’ve hired you as a consultant again. This time they want you to make media suggestions for their new advertising campaign. The marketing faculty wants to use television advertising but you disagree.
Watch the 2 attached videos discussing the definition and importance of digital media, and then see how marketing giant Pizza Hut used social media to promote and evolve their brand:
( https://www.youtube.com/watch?v=_PWqIMQux-g ) ( https://www.youtube.com/watch?v=l_Ei7CxXwuo )
Pizza Hut – Twitter
(Links to an external site.)
submit a 4-5 page powerpoint presentation summarizing your recommendations on:
– who are the target audiences for Germanna (plural), and what is the unique message you need to deliver to each of them
– one page each on 2-3 advertising vehicles you’d recommend should be used, and why (target audience and basic message)
– one page (optional) – which vehicles should NOT be used, and why
PART 3: Before next week’s class everyone needs to create a list of the 5 most important items of workplace legislation established since 1963. Here are two articles that will help you come up with the list:
The U.S. Department of Labor Timeline
(Links to an external site.)
Summary of the Major Laws of the Department of Labor
(Links to an external site.)
What I’d like you to do is list the name of the legislation, the year, and a brief description. I’ll help you by giving you the first one:
Name Year Description
1) Title VII Civil rights act 1963 Prohibits employment discrimination based on race, color, religion, sex or national origin.
To help frame this – and how complicated an issues laws are for HR professionals, watch this attached video:
( https://www.youtube.com/watch?v=Yn6MK_blDck )
