Marketing Plan
Because social responsibility and ethics often have significant impacts on the success of marketing strategies, companies must consider the impact of their marketing plan. A marketing strategy is dynamic. Companies must continually monitor the marketing environment not only to create their marketing strategy, but also to revise it if necessary. The following questions will help you to understand how the information in this chapter contributes to the development of your marketing plan:
● What values, beliefs, goals, norms, and rituals are central to your marketing plan?
● Referring to Table 4.2, do you recognize any sustainability issues that would have an impact on your type of product?
● How do you plan to incorporate socially responsible activities to generate positive publicity and boost product sales?
● Discuss how you would promote socially responsible and ethical behavior while achieving organizational goals related to your product.
