Cite an Evaluation of Corporate Social Responsibility (CSR) activities used by tobacco and alcohol companies for Marketing and Brand Promotion.
Description
You are required to produce an individual research paper of 6000 words which brings together learnings from across your MBA program in a research project. It should rigorously investigate an issue of management or business relevance which is theoretically underpinned, and which normally involves primary research.
Detailed brief and structure guidelines have been uploaded as a word document.
