Description
Paper: Case Study
Word Count Minimum: 2500
Details from Professor:
You are in your second year as a Marketing Analyst for Carnival Cruise Lines. As we see the struggles cruise companies dealt with out of COVID-19, you have been requested to perform a SWOT analysis on the company as they prepare for re-opening and bringing their product back into full swing.
Perform a SWOT analysis, and then perform the same evaluation using the 7 domains framework in your text (see page 70).
Explain which evaluation system you found rendered the most useful results and which you would use to present to you superiors at Carnival Cruise Lines.
All of this information should be focused to support your recommended target market. All 4 academic source’s must be properly cited. No plagiarism.
The assignment should be a minimum of 2500 words and meet the writing specifications of APA 7 format with proper in-text citation.
NOTE: Be sure to follow the SWOT analysis and then address the 7 domains as to how they relate to Carnival Cruise Lines, then make Recommendations (strategies/solutions) to your findings from both analyses.
keep in mind – NO 1st person – remain objective. Also review the suggestions may to case 1 analysis and in the Course Documents folder.
