Description
You are expected to conduct independent analysis on this company by your group.
Refer to the website: (Links to an external site.)
ANNUAL REPORT 2021:
(Links to an external site.)
Prepare written answers for the following questions (short 2 or 3-page summary):
1. Conduct the overview of this business in general (product ranges sold, industry overview and nature of the competition)
2. Who are the customers for this business and what are their needs?
3. What are the unique selling points for Hotelchocolat products in general?
4. Kindly advise how Hotelchocolat management can use the following concepts in order to improve the performance. Your suggestions should be specific and practical in nature: pick at least 3 concepts to discuss.
– Target Costing, Kaizen Costing, Total Life Cycle Costing, Value Chain Analysis, Total Quality Management and Benchmarking.
Note: The above exercise will prepare you well for attempting Group Homework 2, hence, coming prepared to the class is a must!
Assignment Requirements:
1. Include on the front page a group no, full names of students in the group!
2. Only one student in each group should make the submission.
3. There is no word limit, but around 2 or 3 pages is a good indicator.
4. All workings and answers should be in one file and typed in MS Word document and submitted online. (Pdf or hand writing is not accepted)
5. Students are expected to write everything in their own words using company website and annual repport. Any other references external materials used should be properly referenced. Similarity should not exceed 15%.
