Discuss how digital technologies provide marketers to communicate and engage with their customers and audiences via many digital media, digital platforms, and digital devices.

 Integrated Marketing Communication (IMC)

• Discuss the concept of Integrated Marketing Communication.

• Discuss the challenges face by firms, and how they manage communications with their audiences and customers today

• Discuss how digital technologies provide marketers to communicate and engage with their customers and audiences via many digital media, digital platforms, and digital devices.

• Discuss the reasons companies implement Integrated Marketing communication strategies. Use examples

• Discuss the benefits and consequences of IMC for companies/brands.