Learning Outcomes
Customer empowerment. Student can identify how their chosen brand-name product or service offering uses social networks to communicate and empower customers to be part of the marketing process.
Customer satisfaction. Student can identify how customers will communicate their satisfaction or dissatisfaction with your chosen brand-name product (good or service) offering.
Customer Relationship Management. Student can explain customer lifetime value and how a customer relationship management program can have a role in attracting and retaining most valuable customers.
Customer privacy. Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customer’s information.