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Are the right resources—in terms of people and their capabilities and connections—in place to effectively pursue the opportunity at hand?

Words: 64
Pages: 1
Subject: Marketing

Markets and Industries— What’s the Difference/Why Important

Management starts the assessment on market opportunity analysis, based on (3) critical questions:

• How attractive is the market we serve or propose to serve?

• How attractive is the industry in which we would compete?

• Are the right resources—in terms of people and their capabilities and connections—in place to effectively pursue the opportunity at hand?