Assignment Guidance for Internal Analysis (single company within the pharmaceutical industry):
– Think about the value chain and how the company uses its primary and support activities in order to manipulate the value stick. What are the company’s key resources, capabilities and competencies, and how can you best describe them?
– Constructs like the productivity frontier, willingness to pay, the value stick and value chain, and the GE-McKinsey nine-box matrix
– Look at how we can assess competitive rivalry and strategy, based in part on its industry make-up, market definition and organisational characteristics, but also its strategic objectives; and generalisability of strategic frameworks. The ability to thoroughly assess a strategy is the cornerstone on which not only careers, but strategic change and digital transformation is built.
– Pricing strategy
– Marketing strategy
– Operations strategy
– Cybersecurity strategy
