By reference to published research, critically assess the evidence of ethical concerns about Customer Profitability Analysis (considered in the context of Customer Relationship Management and Customer Data Analytics) as employed by organisations today. (4 pages)
Guide to Answer
1. Note down the definitions of Morality, Ethics and Ethical theories from page 8 and 9 in Crane et al (2019) ebook Use this as definition for Business Ethics in the introduction.
2. There are many (normative) Ethical theories. Look through Chapter 3 in Crane et al (2019) and note the theories shown eg On page 97. When doing the ethical concerns, discuss it in terms of some ethical theories. Use theories like duties, justice, and consequentialism to talk about whether it is wrong or right. Dig out about 4 articles on the talk about what is right or wrong in terms of CPA and why they are wrong. Use tools to apply the theory. reference the theory and the article you are using based on ethical theory. (All backed up by good quality evidence)
3. Read at least 12 articles for this task and reference them using Harvard Style of referencing
Essential Reading for Coursework Task
Note that this is not intended as an exhaustive or definitive list of readings for this piece of coursework. Instead, the articles/chapters listed below should be viewed as core or essential readings that may act as a start point as you prepare to tackle this assignment:
1. Macnish, K, and Fernandez Inguanzo, A. (2019) ‘Customer Relation Management, Smart Information Systems and Ethics’ Orbit Journal 2(2) https://doi.org/10.29297/orbit.v2i2.114
2. Davenport, T. H., and Harris, J G. (2007) ‘The Dark Side of Customer Analytics’ Harvard Business Review 2007 May.
