The Inbound Marketing Funnel
1. WHAT EXPLANATION CAN YOU GIVE FOR THE DROP-IN VISITS THAT EXISTS BETWEEN THE MONTHS OF SEP14 AND OCT14? AND HOW CAN IT BE THAT THE SAME NUMBER OF LEADS IS MAINTAINED? CLARIFICATION: KEEP IN MIND THAT THE NUMBER OF LEADS OBTAINED IN THE TWO MONTHS IS SIMILAR. (THIS IS NOT A SEASONAL ITEM)
*2. WHAT EXPLANATION CAN YOU GIVE FOR THE DROP IN THE CONVERSION RATE -BY APPROXIMATELY 5 POINTS- FROM LEADS TO MQLS BETWEEN THE MONTHS OF NOV14 AND DEC14? CLARIFICATION: KEEP IN MIND THAT THE MONTHS BEFORE NOVEMBER HAD A SIMILAR CONVERSION RATE (BETWEEN 19% AND 25%) AND THE MONTHS AFTER DECEMBER HAD A SIMILAR CONVERSION RATE (12% AND 15%). IGNORE MAY 15.
*3. WHAT EXPLANATION CAN YOU GIVE FOR THE VARIABILITY OF MQL TO SQL CONVERSION RATES THROUGHOUT THE CHART PERIOD?
